House of Rare launches new shopping app for men’s, women’s, and children’s brands

Fashion business House of Rare has launched a new shopping app on August 7. The updated House of Rare app now houses the business’ men’s, women’s, and children’s brands all on the same platform for the first time.

“The wait is finally over,” announced Rare Rabbit on its Facebook page. “We got together. Shop woman, man, kids together. Download [our] app.” The app can be downloaded from House of Rare’s website via a link which take the user to the Google Play store.
 
The shopping app offers users exclusive discounts upon download and is an updated version of House of Rare’s prior shopping mobile app. The app is showing over one million downloads on the Google Play store and House of Rare hopes its new, amalgamated format will drive further app downloads.
 
House of Rare rolled out a campaign across its social media platforms to promote the new app. In the campaign, a dancing couple is shown in an embrace to symbolise House of Rare’s product lines coming together.
 
Along with online expansion, House of Rare is also continuing to expand the brick-and-mortar presence of its apparel brand Rare Rabbit this year and has launched exclusive brand outlets in Hyderabad, Vadodara, and Jammu, according to its Facebook page. The label also retails from its direct to customer e-commerce store.