House of Rare launches 131st Rare Rabbit store in Colaba, Mumbai

House of brands the House of Rare has launched an exclusive brand outlet for its label Rare Rabbit in Mumbai’s Colaba neighbourhood. Located at the Rehan Mansion on Shahid Bhagat Singh Road, the  store measures 900 square feet and houses a variety of men’s western wear. 

The store launch brings Rare Rabbit’s India brick-and-mortar total to 131, the brand announced in a press release. The bright, modern space retails a selection of Rare Rabbit’s signature collections along with new additions such as the ‘Travel Series,’ ‘Label Series,’ and ‘Embroidery Series.’

“Mumbai has always been a key market for us, and opening our 10th Rare Rabbit store here is a testament to our growing connection with the city’s discerning clientele,” said the House of Rare’s chief business officer Lavish Soni in a press release. “Colaba, with its mix of heritage charm and contemporary pulse, is the perfect setting for our vision where luxury meets everyday style. This store is not just about fashion; it’s about embracing a lifestyle of elegance and individuality.”

Designed to mix modern minimalism with avant garde style, Rare Rabbit retails casual wear such as graphic t-shirts as well as semi-formal ensembles including light suits. Rare Rabbit is the flagship brand of Radhamani Textiles which reported a net profit of Rs 75 crore in the 2024 financial year, up from Rs 32 crore in the 2023 fiscal year.