House of Makeup launches Valentine’s Day campaign

Direct-to-consumer beauty brand House of Makeup has launched its new Valentine’s Day campaign with the hashtag #MakeUpWithMakeUp.

With this campaign, the brand aims to promote its clean beauty products as gifting option during the upcoming Valentine’s Day.

Additionally, the brand is offering a free pouch on orders worth Rs 1,299 ($15) and above purchased on the brand’s online store.

Commenting on the campaign, Harlin Sachdeva, founder of House of Makeup in a statement said, “Valentine’s Day is all about showing love and appreciation in thoughtful ways. At House of Makeup, we’ve designed our collection to not just be a gift, but a meaningful gesture – one that brings joy and confidence, is good for the skin, and leaves a lasting impact. Our mission is to offer beauty with no compromise—clean, easy, and premium.”

House of Makeup claims to be the first Indian makeup brand to comply with the EU Cosmetic Directive which bans over 1,300 harmful ingredients.