House of Makeup expands dawn to dawn lipstick range with new shades

House Of Makeup, a premium beauty brand known for its clean formulations has expanded its nude lipstick range ‘Dawn to dawn’ with the launch of three new shades for the upcoming festive and wedding season.

The new shades candy frost, glazed nut, and honey coral are specifically designed to complement all Indian skin tones. The collection now features 13 full-size shades each priced at Rs 599 ($7).

The brand claims that its new products are made from 100 percent clean ingredients including hyaluronic acid, a blend of five nourishing oils, and vitamin E.

Commenting on the launch, Harlin Sachdeva, founder & CEO of House of Makeup in a statement said, “At House of Makeup, we focus on creating products that enhance your beauty while taking care of your skin. We’re excited to expand our nude lipstick range with these new shades that cater to diverse Indian skin tones.”

House of Makeup claims to be the first Indian makeup brand to comply with the European Union cosmetic directive which bans over 1,300 harmful ingredients. It retails through its website and online marketplaces.