Honasa Consumer’s Mamaearth partners with Reliance Retail for network expansion

Honasa Consumer has joined forces with Reliance Retail to bring its personal care and beauty brand Mamaearth to more Indian shoppers by launching it in Smart Bazaar and Smart Point stores across the country.

“At Honasa, we believe that we need to be available where our consumers want to shop the brand,” said Honasa Consumer Limited’s CEO and co-founder Varun Alagh, Indian Retailer Bureau reported. “The partnership with Reliance Retail is also an extension of our endeavour to make toxin-free, safe products accessible to a wider set of consumers. We are 1,000 stores strong now, and with the increasing demand for Mamaearth products, we will hopefully continue to grow and increase our footprints through this collaboration.”
 
Mamaearth’s range of toxin-free and natural makeup, skincare, body care, and haircare products are designed to offer a healthy approach to aesthetics. The brand’s recent product launches include hydrating sunscreen gel and a lipstick range, according to its Facebook page.
 
Smart Bazaar is a value focused retail chain which features product categories including apparel, personal care goods, groceries, kitchenware, and other lifestyle products. The business retails from brick-and-mortar outlets in locations including New Delhi, Mumbai, Raipur, Jaipur, Pune, and Hyderabad among others with many products starting from just Rs 49, according to its website.