Honasa Consumer opens first ever multi-brand store in Pune

Beauty brand house Honasa Consumer Private Limited has opened its first ever multi-brand outlet for its own brands. Located inside Pune’s Season’s Mall, the store retails goods by Honasa brands BBlunt, Mamaearth, Aqualogica, The Derma Co, Ayuga, and Dr. Sheth’s.

“Exciting news! Honasa Consumer Limited opens a new store at Seasons Mall,” announced Seasons Mall’s operations manager Aajjay Divatay on Linkedin, sharing several images of the store’s inauguration. “The first store in pan India in MBO format. Wishing them a year filled with success and growth.”
 
The store opened with a ribbon cutting ceremony attended by brand executives and store staff. The outlet has dedicated segments for each of its brands, enabling shoppers to browse the business’ full product selection in person and try out goods before purchasing. 

The store has a dark green, white, and natural wood colour palette to emphasise a number of the labels’ focus on natural ingredients. Skincare, haircare, makeup, and personal care goods all feature in the store to offer shoppers a one stop shop for beauty. 

Varun Alagh and Ghazal Alagh launched Honasa Consumer Private Limited in 2016 as a digital first business. The entrepreneurial couple founded their natural personal care mother and baby brand Mamaearth at the same time. After expanding its brand portfolio, Honasa Consumer reached the Rs 1,000 revenue milestone in 2022.