Homestrap goes offline with first kiosk in Indore

Home textiles, homeware, and storage solutions business Homestrap has opened its first ever kiosk in Indore’s Phoenix Citadel Mall. Designed to enable the brand to connect with shoppers across the central Indian state of Madhya Pradesh, the point of sale offers a selection of fabric products.

“We are open now,” announced Homestrap on Facebook. “Homestrap’s brand-new outlet has arrived at Phoenix Citadel, Indore! Explore our innovative home organising products and elevate your space to the next level. Visit us today and get organised!”
 
Homestrap joins a range of homeware and home textile brands in the Indore mall including Home Centre, Home360, Pure Home & Living, Daiso, and Latt Liv among others. The Homestrap kiosk also retails a range of travel accessories and is the first of numerous offline points of sale the brand plans to open.
 
“We are thrilled to announce that Homestrap has just opened our very first kiosk at Phoenix Citadel Mall, Indore,” announced Homestrap Fabric Furnishing Private Limited’s co-founder Akash Mehta on Linkedin. “This smaller format is an experimental step for us, allowing us to bring our innovative home storage and organisation solutions even closer to you. This new kiosk is another feather in the cap for Homestrap as we continue to expand and explore new ways to serve customers better.”
 
Akash Mehta and Priyanka Mehta launched Homestrap online in 2013. The business has fulfilled over 30 lakh orders to date, according to its website.