H&M unveils collaboration with Indian designer Anamika Khanna

H&M has launched a new collaboration with Indian designer Anamika Khanna. 

Now available online, the collection features a range of womenswear, menswear, jewelry, and accessories, inspired by Khanna’s traditional Indian silhouettes with a contemporary twist.

“I’ve always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough,” said Khanna.

“Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary.”

The womenswear collection includes draped skirts, asymmetrical and high-low hemmed kaftans, and silk pajama, while the menswear line brings a fresh take on traditional cuts, with graphic prints, painterly motifs, and relaxed sportswear-inspired shapes.

Completing the collection is jewelry, with a range of earrings, cuffs, and necklaces made from reclaimed metal and produced locally in India.

“Anamika designs clothes to encourage the wearer to express themselves. The silhouettes are fluid and draped, often in a way that can be personalized,” said Ann-Sofie Johansson, creative advisor at H&M.

“The prints are also intriguing. She integrates many fully printed looks, combining traditional colour elements with something more graphic.”