Swedish fashion brand H&M has collaborated with Indian designer Anamika Khanna for an Indian collection that will include womenswear, menswear, jewellery, and accessories.
Womenswear will have draped skirts and airy kaftans with asymmetrical or high-low hemlines, and silk pyjama ensembles.
The menswear collection will feature traditional cuts with graphic prints, while jewellery includes earrings, cuffs and necklaces.
Commenting on the collection, Anamika Khanna in a statement said, “I’ve always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion in terms of the culture, the heritage of craft and textile embroideries is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary.”
Ann-Sofie Johansson, creative advisor at H&M added, “Anamika designs clothes to encourage the wearer to express themselves. The silhouettes are fluid and draped, often in a way that can be personalised. The prints are also intriguing. She integrates many fully printed looks, combining traditional colour elements with something more graphic.”
The collection priced from Rs 1,499 ($18) onwards will be available for purchase on the brand’s website, Myntra, and selected stores from September 5.
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