Himalaya Wellness partners with Monali Thakur for new campaign

Health and beauty brand Himalaya Wellness has partnered with Bollywood singer Monali Thakur and actor-influencer Aneri Vajani to create a music video titled ‘Zara Muskurade.’ The video was launched as a campaign to engage shoppers during the festive season.

“As we enter the festive season, it’s a time to spread warmth and joy,” said Himalaya Wellness’ managing director of beauty and personal care Ragini Hariharan in a press release. “We believe that a smile is contagious and can brighten up anyone’s day. At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”
 
Designed to encourage people to smile and spread kind gestures, the campaign promotes self-care and confidence that comes from embracing natural beauty. The campaign highlights Himalaya Wellness’ Strawberry Shine Lip Balm and a portion of the product’s sales will be donated to Smiletrain, a global charity that provides cleft surgery and related care. 
 
“A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings,” said Monali Thakur. “It was wonderful to collaborate with Himalaya Wellness on a project which radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”
 
The music campaign was conceptualised by Hoopr Brand Solutions in collaboration with creative agency Motivator. “We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Hoopr’s co-founder and CRO Meghna Mittal.