Himalaya expands baby care product offering with cow ghee range

Personal care and wellness brand Himalaya Wellness Company has expanded its babycare offering and launched a new cow ghee product range. Featuring a selection of skincare and body care goods, the new line has gone live on the brand’s direct to customer e-commerce store.

“Nurturing strength from within- Himalaya BabyCare’s Pure Cow Ghee Range,” announced Himalaya BabyCare on Facebook. “Wrapped in tradition, Himalaya BabyCare’s Pure Cow Ghee Range embraces gentle care for your little one’s strength from within.”
 
The range is designed to mix tradition with the needs of modern parents. Baby care is a swiftly expanding product category in the Indian market, with brands focusing on natural ingredients proving especially popular with middle class, urban shoppers.
 
“We understand the evolving needs of consumers and are delighted to introduce the Himalaya Pure Cow Ghee Range, crafted to meet the specific requirements of babies with sensitive skin and newborns,” said Himalaya Wellness Company’s director of ‘BabyCare’ Chakravarthi N V, Indian Retailer Bureau reported. “Sensitive skin babies need the strength from within, and our hero ingredient, ‘Cow Ghee,’ is what sets our baby care range apart. With this campaign, we intend to create awareness amongst our customers on the immense benefits of this Golden Elixir (Pure Cow Ghee) for baby’s sensitive skin and garner their interest in our new affordable premium skin care range.”