Hermès looks at launching haute couture line, could launch it in 2026-2027

Hermès is looking into adding an haute couture line, which it could launch as soon as 2026 or 2027, Axel Dumas, executive chairman of the French label said on Friday.

“We are thinking about an haute couture line,” he told analysts at a presentation of the group’s full-year results.

“There has to be an aesthetic reason, it has to be beautiful, there has to be specific know-how,” he added.