Hardik Pandya partners with Fancode Shop to launch performance wear

Cricketer Hardik Pandya has collaborated with Fancode Shop to launch his premium range of performance wear.

The debut collection that includes include t-shirts, vests, polos, shorts and jackets was launched at an event in Mumbai. It will be exclusively available on the Fancode Shop.

Multiple drops are expected to follow throughout the year with new designs and products, including polos and joggers.

Commenting on the launch, Hardik Pandya in a statement said, “I am excited to see this come alive with the performance wear range with Fancode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it.”

Yannick Colaco, co-founder, Fancode added, “We are thrilled to bring the Hardik Pandya brand to everyone. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”

Fancode Shop, the merchandise and licensing arm of Fancode, will handle the end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.