Guess Jeans launches in India in partnership with Tata Cliq

Guess? Inc, which operates the Guess brand in India under its subsidiary Guess? India Private Limited, will launch denim and lifestyle brand Guess Jeans in India through a strategic partnership with Tata Group’s multi-brand e-commerce platform Tata Cliq.

The long-term franchise partnership will make Tata Cliq the official retailer for Guess Jeans in India and will expand the label’s retail presence in the country with an omni-channel approach, the business announced in a press release on January 14. Guess Jeans will thus retail in both brick-and-mortar stores and online in India. 

“As the next step in our global growth initiative for Guess Jeans, we expect a rapidly expanding and prosperous partnership with Tata Cliq, which is part of the Tata Group in India,” said Guess Inc’s chief new business development officer Nicolai Marciano in a press release. “Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. Guess Jeans will complement and create significant incremental growth in India for the Guess? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy. We are confident that the reimagined Guess Jeans brand, accompanied by our innovative Guess Airwash tm technology, has long-term potential within the Indian market.”

The partnership will play a crucial role in supporting Guess Jeans’ plans to establish a network of stores pan-India, according to the brand. Guess Jeans retails denim and apparel for men and women, inspired by the West Coast of the US. 

“At Tata Cliq, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country,” said Tata Cliq’s CEO Gopal Asthana. “We are thrilled to be the preferred partner of Guess Jeans for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata Cliq, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”