Godrej No 1 launches campaign to expand presence in soap market

Godrej No 1, a soap brand from Godrej Consumer Products (GCPL) has launched a television commercial as part of the Dil Se Khoobsurat campaign to expand its presence in the Indian soap market.

With this campaign, Godrej is eyeing a significant share of the country’s soap category valued at approximately Rs 24,000 crore.

The new commercial is conceptualised by GCPL’s in-house creative studio Lightbox.

Commenting on the campaign, Neeraj Senguttuvan, vice president marketing personal care at GCPL in a statement said, “Today, Godrej No 1 is among the highest-selling soap brands, dedicated to offering the best bathing experience to our consumers. While the category has 100% penetration, soap category remains one of the most cluttered spaces.”

“The new campaign by Godrej No 1 is our effort to engage consumers with the message of how inner beauty complements the outer beauty,” he added.

GCPL owned by the Godrej Group is one of India’s leading players in the personal care and cosmetics market.