Global SS Beauty Brands Limited launches new brand Joyology Beauty (#1685759)

Global SS Beauty Brands Limited has launched a new cosmetics label named ‘Joyology Beauty’ to offer playful and innovative products to Gen Z consumers. The brand will launch its vibrant cosmetics with SS Beauty, Shoppers Stop, and other multi-brand retailers both on- and offline.

“We are extremely excited for the launch of this brand as Joyology Beauty is more than just makeup, it’s a movement,” said Global SS Beauty Brands Limited’s CEO Biju Kassim in a press release on December 12. “It’s about celebrating individuality, empowering self-expression, and finding joy in the everyday. The products are designed to help you feel beautiful, confident, and radiant while embracing your true self. We see tremendous potential in Joyology to not only resonate with Zillennials but also set new standards in the beauty industry by merging cutting-edge formulations with playful, vibrant aesthetics. We would be thrilled to witness the  brand transformation and the way beauty is perceived and experienced in India.”
 
Joyology Beauty’s maiden products include blushes, foundations, lipsticks, eyeliners, mascaras, eyeshadows and lipliners. Products are priced from Rs 349 to Rs 949 and are designed to be affordable and accessible to younger consumers.
 
Intercos worked closely with Global SS Beauty Brands Limited to create the concept and packaging of the brand, focusing on the ideas of self expression and happiness. Joyology Beauty’s products are designed to “uplift the spirit” and tap into Gen Z’s strong inclination towards expressing themselves through aesthetics.
 
“We are proud to receive this opportunity and trust from GSSBB to bring their brand vision of authentic joy to reality,” said Intercos India’s managing director Jaffrey Zaman. “The innovative concept, avant-garde formulas and a playful packaging is a testimony to the ever evolving beauty consumers. It has truly been an inspiring journey of working together to create a spectrum of sensations, colour, and finishes. Moreover, creating joyful beauty products together.”