GHD enters Indian market with Nykaa (#1681595)

Good Hair Day (GHD), a British professional hair styling brand has partnered with beauty retailer Nykaa marking its entry into the Indian market.

With this partnership, GHD will sell its products exclusively on Nykaa’s online platform and retail outlets across the country.

Commenting on the launch, Anchit Nayar, CEO of Nykaa Beauty in a statement said, “Today marks an exciting chapter for Nykaa as we proudly introduce GHD, one of the most sought-after hair styling brands, to India. GHD’s innovative and premium styling tools perfectly align with our vision of delivering exceptional quality and cutting-edge technology.”

Ross Leibbrandt, APAC regional managing director of GHD added, “2024 is such a monumental year for GHD as we celebrate the introduction of the brand to Indian consumers in partnership with Nykaa. I am confident that they are going to be impressed with GHD, and that we can become the number one preferred hair styling tool brand in India.”

GHD will promote its products in the Indian market over the next few months through campaigns featuring celebrity hairstylists, Yianni Tsapatori, Marce Pedrozo, Aanchal Morwani, and Florian Hurel.