Garmin onboards Milind Soman as brand ambassador for India

Garmin, a smart wearables brand has onboarded model and fitness advocate Milind Soman as its brand ambassador for the Indian market.

With this association, the brand aims to expand its reach to a wider audience and make deeper inroads in the smartwatches segment.

The brand will launch campaigns where Soman will be seen educating Indian consumers on how Garmin’s smartwatches offer personalised health guidance.

Commenting on his association with Garmin, Milind Soman in a statement said, “I am excited to be a part of Garmin and truly believe their products will inspire many people to embrace a healthier lifestyle. Garmin’s focus on innovation and performance aligns with my own core values, and I’m eager to continue supporting the brand in its mission to promote wellness.”

Deepak Raina, general manager at Garmin added, “Milind Soman’s passion for living a balanced, active life will inspire others to take charge of their health in ways that suit them, with the support of Garmin’s wearable technology. Together, we hope to keep inspiring a global community to embrace their wellness journey, one step at a time.”

Garmin sees huge potential for growth in India’s booming smart wearables market and plans to expand its retail presence across India. It currently sells through online marketplaces and offline channels pan India.