Gap partners with Dôen for a limited-edition collection

Retail giant Gap has teamed up with California-based clothing label Dôen to launch a collection of women’s and kids’ apparel and accessories, slated for release on May 17.

Spanning 51 pieces anchored in denim and khaki, the collaboration encapsulates the essence of both brands, blending Gap’s timeless essentials with Dôen’s feminine, California aesthetic. From matching sets to dresses, denim, loungewear, and accessories adorned with floral motifs, eyelet detailing, and flowing silhouettes, the assortment embodies understated elegance and charm.

The collection is available in adult sizing, and features shared styles and prints in kid, toddler, and baby sizing. Prices range from $19.95 to $158. 

“Gap partners with brands that champion originality and use fashion as a powerful form of self-expression,” said Mark Breitbard, president and CEO of Gap. “Our collaboration with Dôen celebrates a feminine aesthetic brought to life through some of our most-loved essentials. I can’t wait to welcome Dôen fans to the Gap family to experience our product in a fresh new way.” 

The collection launches with a campaign fronted by model Lily Aldridge and her sister, singer and model Ruby Aldridge, alongside 11-year-old twin sisters Levia and Zahar. Captured by photographer Dan Martensen, the campaign imagery and accompanying film capture the playful bonds between sisters. 

“The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me,” said Margaret Kleveland, co-founder and CEO of Dôen. “We wore the brand endlessly as children and now dress our own little ones in their never-out-of-style essential pieces.”  
 
“It’s been a dream to watch our collections, so rooted in nostalgia and femininity, reimagined through the classic Gap lens,” added Katherine Kleveland, co-founder and CCO of Dôen.

“As with all our Dôen designs, the collaboration pieces were designed to be loved, worn in, and passed down — and we’re beyond excited to partner with Gap to be able to offer this to an engaged global community.”