Gaia by Archie opens first Faridabad boutique

Gaia by Archie has launched a multi-brand women’s fashion boutique in Faridabad to connect with shoppers across Delhi NCR. The store launched with an inaugural party in partnership with a range of Indian businesses and the boutique retails bridal and occasion wear.

“Gaia has arrived in Faridabad,” announced Gaia by Archie Chopra on Facebook. “Be the first to explore our exclusive designer collections.”
 
In store, shoppers can browse wedding wear by Adaraa Couture as well as occasion wear by labels including Mahima Mahajan, Seeaash, Farah Sanjana, and House of Fett among others. The store has a classic, feminine aesthetic and was decorated with fresh flowers for its launch.  
 
Gaia by Archie’s launch party took place in partnership with beverage partner Sula Vineyards and décor partner Thowt, the business announced on Facebook. The store launch’s interior design partner was VU Design and its public relations partner was BrandTalk Communications.
 
“I am ecstatic to open the doors of Gaia by Archie to fashion lovers,” said Gaia by Archie’s founder Archie Sarna Chopra, Indian Retailer Bureau reported. “Our vision is to create a sanctuary where the art of fashion is celebrated, and every visit becomes an experience to remember. This flagship store embodies our commitment to quality, elegance, and innovation, bringing together the finest designers under one roof.”
 
Along with its brick-and-mortar offering, Gaia by Archie also retails from its direct to customer e-commerce store. The business caters to women of all ages with a mix of traditional and contemporary styles.