Fruit of the Loom partners with Bradford License India for Indian operations

US-based apparel brand Fruit of the Loom has entered into a strategic partnership with Bradford License India to bring its clothing to more customers in India. As the official and exclusive licensing agency, Bradford License India will find and secure licensing partners for Fruit of the Loom in India.

“We’re absolutely thrilled to announce that Bradford License India has teamed up with Fruit of the Loom to bring their legendary comfort and style to the Indian market,” announced Bradford License India on Facebook. “As the exclusive licensing partner, Bradford License India will be instrumental in expanding Fruit of the Loom’s presence through strategic licensing opportunities across various product categories… Stay tuned for more updates as we work to connect Fruit of the Loom’s timeless fashion with local trends and preferences. Let’s celebrate this new chapter and get ready for some amazing fashion finds!”
 
The partnership will see Fruit of the Loom represented in India through locally designed products, created to capture the country’s growing fashion customer base. Licensees will develop and retail Fruit of the Loom brands products in categories including casual wear, sleepwear, inner wear, and accessories.
 
“We are thrilled to bring Fruit of the Loom’s legacy of quality and innovation to India,” said Fruit of the Loom’s vice president of licensing David Springob, Indian Retailer Bureau reported. “Partnering with Bradford License India allows us to connect with a new audience, and we look forward to offering our brand IP for licensing to create new, exciting product categories for Indian consumers.”