French watchmaker Herbelin partners with Helios for India launch

French watchmaker Herbelin has partnered with India’s leading premium watch retailer Helios from Titan Ltd for its entry into the Indian market.

With this partnership, Helios will initially introduce over 40 Herbelin timepieces across nine stores in major metro and tier 1 cities.

In phase two, it plans to introduce Herbelin in more than 20 stores in tier 2 cities like Chandigarh, Lucknow, and Visakhapatnam.

Commenting on the launch, Rahul Shukla, chief sales and marketing officer of watches division at Titan Ltd in a statement said, “We are delighted to welcome Herbelin to our carefully curated collection at Helios. This partnership marks a significant milestone in our strategic expansion within the premium segment. With our expanding international portfolio and growing store network, we are committed to building on our 35 percent growth momentum for 2024-25, meeting the needs of our discerning, brand-conscious customers.”

Benjabin Theurillat, associate director of Herbelin added, “We are thrilled to officially launch our brand in India, a market brimming with opportunity and growing affluence. India’s rapidly evolving consumer landscape makes it an ideal destination for our brand’s expansion. This launch represents a significant step in our global journey, as we proudly introduce fine French horology to the Indian market.”

Helios has a portfolio of 45 international brands with an extensive network of over 240 stores across more than 95 cities market.