Fragrance brand Nisara expands global footprint with entry into UAE market

Nisara, a luxury fragrance brand has partnered with Beauty Brands Global DMCC to expand its international presence with its entry into the UAE market.

With this partnership, Nisara’s perfumes will be distributed exclusively by Beauty Brands through a mix of digital campaigns and in-store experiences, including pop-up store events with retail outlets across the UAE.

Nisara expects Beauty Brands deep market expertise and established trade networks to enhance its brand visibility and accessibility in the region.

Commenting on the expansion, Tarvinder Pal, co-founder CEO of Nisara in a statement said, “We are glad to introduce Nisara in the UAE, our perfumes offer an accessible touch of luxury at a price that allows everyone to indulge. We believe that the UAE, its appreciation for luxury, is just the right market for our unique approach.”

Lalit G from Beauty Brands Global added, “We are thrilled to associate with Nisara and bring their exceptional collection of perfumes into the UAE markets. With our channel and deep knowledge of this market, we look forward to amplifying Nisara’s presence in the region.”

Nisara sells its fragrances through its website and e-commerce marketplaces like Myntra, Flipkart, Nykaa, Amazon among many others.