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Forevermark expands bridal offering with minimalist jewellery lines

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January 7, 2025

Diamond jewellery brand Forevermark has expanded its bridal offering by launching four collections for the “modern bride,” featuring designs for the day itself as well as haldi, sangeet, and pre-wedding celebrations such as bachelorette parties. 

Forevermark uses natural diamonds in its jewellery – Forevermark

The new collections are titled ‘Millemoi,’ ‘Avaanti,’ ‘Icon,’ and ‘Forevermark Setting,’ the brand announced in a press release. In order to appeal to young Indians, the designs are conceptualised to shift between formal wedding celebrations and everyday wear and become heirlooms of the future. 

“Forevermark’s collections celebrate the strength, individuality, and love of every bride, offering versatile jewellery that transcends fleeting trends,” announced the brand in a press release. “With designs that honor each moment of a bride’s journey, these diamonds become timeless treasures, adding elegance and meaning to life’s most cherished memories.”

The Millemoi collection is inspired by heritage aesthetics and the individuality of the wearer. Featuring Forevermark’s natural diamonds, the jewellery designs are envisioned to be worn at more intimate gatherings such as pooja and haldi celebrations or modern events such as a bridal shower.

Available in yellow, white, and rose gold, the bolder Avaanti collection caters to sangeet or pre-wedding shoot events. For traditional ceremonies, Forevermark has created its celestial inspired Icon line and for the more minimally inclined, the brand has launched its Forevermark Setting Collection, designed for everything from the wedding reception itself to engagement cocktails. The brand has launched its collections at its retail locations across India. 
 

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