Skincare and dermaceutical business Fixderma has launched its first exclusive brand outlet in Gurugram. Located in the city’s Galleria Market, the store is designed to offer an immersive shopping experience with advice provided by its team of beauty advisors.
“I am delighted to announce the opening of our first exclusive store, a testament to our dedication to skincare excellence,” said Fixderma’s co-founder and CEO Shaily Mehrotra in a press release. “From our origins in dermatologist-recommended products to our global presence across 40+ countries, this store marks a new era. We thank our patrons in their continuous trust on us which has made this day a reality. We will continue to innovate and deliver premium skincare solutions worldwide.”
Fixderma retails over 175 skincare formulations designed to address specific concerns. The business was established in 2010 as a dermatologist prescribed brand before venturing into e-commerce in 2020. The business retails in over 30,000 pharma stores across India and exports to over 35 countries through both its Fixderma and FCL brands.
“With a physical retail space, we’re not just expanding our reach, but also strengthening our connection with our consumers,” said Fixderma’s CMO and head of e-commerce Preetam Jena. “Our online presence has been rewarding, but I truly believe that there is no substitute for human interaction. We are excited to bring a better personalised experience and showcasing our innovative products and expertise.”
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