Fix My Curls, a leading haircare brand has secured an undisclosed amount in a seed funding round led by Amazon Smbhav Venture Fund. India Quotient and DSG Consumer Partners also participated in the funding round.
Fix My Curls will utilise the funds for product development, expansion, and branding initiatives.
Commenting on the funding, Anshita Mehrotra, founder of Fix My Curls in a statement said, “We are excited to welcome Amazon Smbhav Venture Fund into our investor group and get the backing of consumer-focused VCs like India Quotient & DSG Consumer Partners. We believe we can grow this category, educate consumers as well as our community of all textured-haired people who share their common experiences and struggles with embracing their natural hair in India.”
Abhijeet Muzumdar, head of Amazon Smbhav Venture Fund added, “Our vision with the $250 million Amazon Smbhav Venture Fund is to empower the next generation of innovative startups led by strong founders. Anshita and her team at Fix My Curls are bringing a comprehensive range of products for textured hair and we are excited to partner with them for the next phase of their growth.”
Founded in 2019, Fix My Curls offers a range of haircare products including shampoo, conditioner, accessories, styling products, and more. The brand retails through its website and various marketplaces, including Amazon, Nykaa, BlinkIt among others.
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