FitFlop partners with Saransh Goila and Sahiba Bali for community driven campaign

Global footwear brand FitFlop has partnered with celebrity chef Saransh Goila and actress Sahiba Bali to launch its ‘Smart Moves Community Series’ in India to share stories of innovative individuals and create a sense of community while promoting its comfort-driven designs. 

FitFlop chose to work with Saransh Goila for his acclaim for reinventing Butter Chicken, the brand announced in a press release. “The smartest moves come from seeing familiar flavors through fresh eyes,” said Saransh Goila about his outlook. 

“Life isn’t about choosing one path- it’s about creating your own,” said Sahiba Bali about both her ethos and the idea behind the collaborative campaign. Bali has a background in brand management and transitioned to acting. By sharing both her story and Goila’s, FitFlop aims to inspire its customers, present its footwear as suitable for a wide range of vocations, and create a vehicle for sharing narratives. 

Entrepreneur Marcia Kilgore launched FitFlop in 2007 with the aim of harnessing technology to create comfortable footwear. The brand’s first product was its ‘WalkStar 1’ sandal and today it retails a wide range of footwear for men and women. 

FitFlop retails in 73 countries and counts over 5,000 stores in regions including Europe, the Middle East, US, and UK among others. The business’ head office is located in the UK and the company has also recently inaugurated showrooms in London and New York. In India, FitFlop retails with Metro Brands Limited.