Fitflop opens EBO in Kochi’s Lulu Mall

Footwear brand Fitflop has opened an exclusive brand outlet in Kochi to bolster its retail presence in Kerala. Located in the city’s Lulu Mall, the store houses a range of flip flops and sandals featuring the label’s signature ‘smart engineering.’

“Give your feet the stylish makeover they deserve,” announced Lulu Mall Kochi on Facebook. “Step into comfort and fashion with affordable, trendy footwear from Fitflop, now at LuLu Mall, Kochi.”
 
The store has an open façade and vibrant interior, mixing white walls with a red accented ceiling. Natural wood cladding and shelving mixes with curved furniture with the aim of creating a welcoming environment and offering numerous places to sit and try out Fitflop’s footwear.
 
Lulu Mall Kochi is a mall by UAE based retail giant Lulu Group, helmed by Kerala born entrepreneur M A Yusuff Ali. The mall recently launched a Diwali festive celebration featuring a ‘World of Happiness’ light-up decoration and festive events. Numerous brands in the mall are also running festive promotional offers to celebrate the festive season.
 
Fitflop was launched in the UK in 2007 by entrepreneur Marcia Kilgore. The global brand aims to create comfort driven sandals for men and women and retails in the Indian market with footwear business Metro Brands.