Fiore debuts haircare range online

Indian personal care brand Fiore has expanded its product selection and stepped into haircare with the launch of its new vegan line. Featuring shampoos and conditioners, the new category has debuted on Fiore’s direct to customer e-commerce store.

“Homegrown brand Fiore unveils their debut hair care range- the ‘Daily Moisturising Shampoo’ and ‘Nourishing Conditioner,’ perfect to deeply nourish and hydrate your hair this winter,” announced the brand in a press release. The personal care line features baobab protein, marshmallow root extract, Irish moss, and plant collagen among other ingredients.
 
Fiore’s new shampoo is designed to helps prevent UV damage to hair and hydrate both the hair and scalp while gently cleansing. The ‘Daily Nourishing Conditioner’ strengthens, detangles, and hydrates hair to create smooth and manageable locks, according to the label.
 
The shampoo is priced at Rs 649 for 200 millilitres and the conditioner at Rs 599 for 100 millilitres. By expanding its product offering, Fiore aims to offer a comprehensive beauty solution and tap into the rising demand for natural personal care solutions in India.
 
Fiore was established in March 2024 and its products are vegan and cruelty free. The brand specialises in using natural, plant-derived ingredients and aims to provide their customers with spa like therapy.