Favre Leuba to stage India comeback with Ethos

Switzerland based watch brand Favre Leuba plans to stage a global comeback and sees the Indian market as an integral part of this plan. As part of this, the company will retail in India exclusively with multi-brand luxury timepiece business Ethos.

“The brand was very well known in India and our foothold in India is key to our relaunch,” Favre Leuba’s chairman Patrik Hoffman told the Economic Times in an interview. “It is going to help me build the brand globally.”

Ethos owns a stake in Favre Leuba through Silvercity Brands, which is based in Grenchen in Switzerland and was acquired by Ethos in 2023, Equity Bulls reported. Ethos counts over 60 brick-and-mortar stores across India and retails more than 60 premium watch brands, according to its website. In the near future, Favre Leuba will retail from 30 Ethos points of sale.

Along with India, Favre Leuba plans to expand into numerous global markets. The business showcased a range of its new designs at international trade event Geneva Watch Days last year to raise brand awareness.  

“We are also looking at the Middle East and the UK,” said Hoffman. “We will establish a presence in the US, but it will take time. The US is the biggest watch market now. I can’t neglect it.”