Fashionista to promote Indian brands at four non-metro locations this February

This February, business to customer fashion and lifestyle exhibition Fashionista will launch collections by a range of Indian brands in four non-metro cities: Raipur, Bilaspur, Nagpur, and Aurangabad. 

From February 8 to 9, Fashionista will hold an early spring fashion fair in Raipur at the city’s Sayaji venue, the event organisers announced on Facebook. The event will focus on up and coming local labels with product categories ranging from traditional, ethnic, and fusion wear to accessories, jewellery, footwear, handicrafts, and gift items among others. 

The event will hold a ‘Fashionavya’ premium brand focused edition in Bilaspur at the Chhattisgarh city’s Marriott Hotel from February 11 to 12. With free entry and a focus on millennial shoppers, the event is designed to link labels with new customer demographics to help raise brand visibility and drive sales. 

From February 23 to 24, Fashionista will set up shop in Nagpur’s Hotel Centre Point to debut a selection of early spring collections. The fashion fair will then conclude the month with an edition in Aurangabad, to be held from February 26 to 27 at the Maharashtra city’s Welcomhotel.