Fashion brand Huemn collaborates with snack brand Lay’s

Apparel brand Huemn has partnered with snack brand Lay’s for a mystery collaborative project in India. Promising that the tie up will be a “game-changer,” Huemn is focusing on building social media hype ahead of the launch.

“The rumour mill is buzzing, and fans of both Lay’s and Huemn are on the edge of their seats,” announced Huemn in a press release. “What could happen when a global snacking icon and a cutting-edge fashion label decide to join forces?”
 
Huemn has collaborated with a wide range of businesses over the years and joined forces with motorcycle business Royal Enfield to launch a collection named ‘Shot of Mumbai’ earlier this year. The brand has also partnered with Olfa Originals to launch a signature scent and with drinks brand Pepsi for a limited edition collection.
 
“Could it be a capsule collection hidden in your favourite Lay’s packs,” asked Huemn. “A street-style campaign that turns your everyday snacking into a fashion statement? No one knows for sure, but one thing is clear: both brands are known for pushing boundaries, and this team-up is bound to bring joy and set new trends. Stay tuned for more!”
 
Huemn was founded by creative entrepreneurs Pranav Misra and Shyma Shetty in 2012. The brand retails gender neutral clothing and is known for its graphic prints and oversized silhouettes. Huemn retails from its direct to customer e-commerce store and on a number of multi-brand platforms including Aza Fashion and Pernia’s Pop-Up Shop.