Fashion brand Berrylush launches mobile app to boost traffic

Fashion brand Berrylush has launched a mobile shopping app in collaboration with Shopify based mobile app-builder Appbrew. The brand aims to use the app to elevate its customer experience and increase its market share.

“Launching this app is a significant milestone for Berrylush,” said the brand’s co-founder and chief operating officer Alok Paul in a press release. “Our goal is to provide our customers with an unparalleled shopping experience that is both intuitive and enjoyable. Partnering with technology leaders like Appbrew and Shopify has enabled us to create a platform that is not only feature-rich but also cost-efficient, helping us maintain high-quality standards without a hefty investment.”
 
The app is now available on both Android and Ios platforms and is part of Berrylush’s omni-channel expansion strategy. The brand aims to boost customer loyalty and cater to the needs of young Indian consumers and expects to see a threefold increase in traffic.
 
“The collaboration with Berrylush to develop their mobile app has been an exciting journey,” said Appbrew’s co-founder and CEO Abhijeet Singh. “Our combined expertise has resulted in a platform that not only enhances the shopping experience but also helps Berrylush achieve their business goals of increasing customer conversion and reducing customer acquisition cost.”
 
Berrylush also runs six brick-and-mortar stores across New Delhi, Noida, Rohtak, Surat, Indore, and Hyderabad. The business plans to continue to expand its offline retail footprint in India.