Eye care business GKB Opticals has joined forces with global hearing technology solutions business Widex. The strategic partnership is designed to bring together the expertise of both businesses and GKB Opticals will henceforth offer Widex’s hearing care at select stores across India.
“We are excited to partner with Widex to provide our customers with an inclusive solution for their vision and hearing needs,” said GKB Opticals’ director of brands Priyanka Gupta in a press release. “This collaboration with Widex allows us to offer industry-leading hearing aids alongside our eye-care expertise and address a wider range of sensory needs all under one roof. We are confident this partnership will empower individuals to experience the world more fully.”
GKB Opticals will launch the joint ophthalmic and audiology services at its stores in six major cities. These are Delhi NCR, Mumbai, Hyderabad, Kolkata, Bengaluru, and Chennai.
“We are thrilled to partner with Widex to provide our customers with a convenient and effective way to address both their vision and hearing needs,” said GKB Opticals’ vice president of sales and operations Ajay Mishra. “This partnership combines GKB’s expertise in eyewear with Widex’s cutting-edge hearing technology, creating a holistic care experience.”
Customers who visit the GKB Opticals stores which have launched audiology services can now avail a five minute audiology check-up and test to evaluate their hearing health. The partnership was launched at an official signing ceremony in Kolkata.
“At GKB Opticals, we are committed to improving our customers’ lives by offering high-quality products that enhance their senses,” said GKB Opticals’ COO Sumit Dutta. “This collaboration with WSA and Widex aligns perfectly with our mission, allowing us to provide a wider range of services under one roof. Customers can now benefit from a seamless experience for both vision and hearing care at GKB Opticals stores.”
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