Eternz raises $1 million in funding round led by Kae Capital, others

Eternz, a fashion jewellery marketplace has raised $1.15 million (Rs 8 crore) in a pre-seed funding round led by Kae Capital.  Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab also participated in the funding round.

Eternz will utilise the funds to expand its product offerings by adding silver, gold, and diamonds pieces to its jewellery collections.

Additionally, it aims to expand its reach and distribution by partnering with international brands to cater to a wider customer base across India.

Commenting on the funding, Arthi Ramalingam, founder of Eternz in a statement said, “As a platform, we are solving for trust and discovery that consumers face while purchasing jewellery online. There is a huge trust deficit online and consumers shy away from buying even if they like the designs. At Eternz we want to be the go-to trusted platform for jewellery purchases.”

Sunitha Viswanathan, partner at Kae Capital added, “Jewellery has become one of the strong pillars in the fashion industry. We liked Eternz’s approach of a curated vertical marketplace offering customers a trusted and unique experience. We believe they will become the platform of choice for brands looking to scale their online presence.”

Founded in 2023, Eternz offers an exclusive selection of high-quality jewellery from both national and international brands. In addition to its online platform, Eternz plans to launch an offline experience centre soon.