Estée Lauder launches Re-Nutriv line in India with Rajasthan event

Makeup brand Estée Lauder launched its new ‘Re-Nutriv’ skincare line in India with an event at the Suryagarh in Jaisalmer, Rajasthan. The ‘Re-Nutriv Ultimate Diamond Collection’ is designed to blend beauty with wellness and its India launch shows the brand’s commitment to continued growth in the country.

“I think longevity skin science is the future of skincare–especially as we’re thinking about having healthier, longer lives, wellness, and being more mindful,” said Estée Lauder’s senior vice president of global skincare and brand scientific authority strategy Jennifer Palmer about the launch, Vogue India reported. “The soft cream texture is super relevant to India because of the way it absorbs into the skin and becomes one with the skin, it’s very fast absorbing and also deeply nourishing.”
 
The new range includes products such as the ‘Re-Nutriv Ultimate Lift Regenerating Youth Creme Rich’ and the ‘Re-Nutriv Ultimate Diamond Transformative Brilliance Serum’. Every product in the collection includes Estée Lauder’s patented ‘Sirtivity-Lp’ technology which was discovered as part of the brand’s skin longevity research. The products also contain the brand’s Black Diamond Truffle Extract, which is designed to reinvigorate the skin’s natural energy.
 
Estée Lauder’s launch event for the skincare line emphasised its focus on wellness, the brand announced on its India Facebook page. Activities for the invitees included facials, sound baths designed to relax, and healthy food and attendees included Bollywood celebrity Karisma Kapoor and influencer Prerna Style File among others.