Emami Ltd to acquire 100 percent stake in The Man Company

Emami Limited has signed an agreement with Helios Lifestyle Pvt Ltd to take 100 percent ownership of premium men’s grooming brand ‘The Man Company’ by acquiring the balance 49.60 percent stake.

Helios is currently a subsidiary of Emami Ltd, where Emami holds 50.40 percent stake. With this acquisition, Emami aims to further strengthen its presence in the fast growing digital first premium male grooming segment.

Commenting on the acquisition, Harsha V Agarwal, vice chairman managing director of Emami Ltd in a statement said, “The Man Company brand was our first strategic investment in 2017, which has been extremely fruitful, with the company becoming our subsidiary in 2022. With the completion of 100 percent acquisition of the company, we are excited to take the brand to its next level of growth.”

Hitesh Dhingra, co-founder of Helios Lifestyle added, “Within a short span of time, ‘The Man Company’ has become a key player in men’s grooming segment in India. As we took the brand to a new level over the last few years, we now expect it to continue its growth trajectory with Emami.”

The Man Company offers a range of premium men’s grooming products in fragrances, skin care, hair care, body care and beard management category. Its products are available across online and offline channels.