Ekaya travels to Rajkot for luxury showcase, launches in New York, US

Luxury handloom brand Ekaya travelled to Rajkot for a summer showcase at premium boutique Monsoon. The womenswear label has also made its offline launch in New York, US at multi-brand outlet Ndny Stockroom.

From May 4 to 6, Ekaya set up shop at Monsoon in Rajkot to connect with customers in Gujarat, the brand announced on Facebook. The event was the brand’s first ever pop up in the city and Ekaya presented a wide range of minimalist sarees and lehengas as well as handloom textiles.
 
“Ekaya Banaras is now at New York,” announced the brand on Facebook. “We are super excited to share Ekaya is now available at Ndny, New York. Make a standout statement in our flowy, minimalist sarees that come in a wide variety of eclectic colours. Lightweight and easy to drape, these pieces can be worn from day-to night effortlessly. Pair these exquisite silhouettes with stylised blouses to lend a contemporary charm to your look.”
 
The brand’s entire latest collection is now available at Ndny Stockroom, which is an appointment only space specialising in luxury Indian labels. The boutique is curated by Vaishali Khurana, who also offers styling services, according to the boutique’s website.
 
Ekaya also recently held an interactive event at its flagship store in New Delhi’s Defence Colony. The ‘Ekaya x Anu Merton’ event brought together the metro’s fashion enthusiasts to celebrate fashion, styling, sarees and jewellery.