Ekaya collaborates with Wellbeing Nutrition, hosts ‘Glow Rave’

Luxury womenswear brand Ekaya collaborated with whole foods and vitamin supplements business Wellbeing Nutrition to hold a ‘Glow Rave’ at its flagship store. The event was designed to promote links between fashion and wellbeing while showcasing Ekaya’s latest designs. 

“The Glow Rave was a night to remember, filled with fun, fashion, textiles, and wellness- made even more special by our dearest friends and family, all dressed in Ekaya,” announced the label on Facebook, sharing phots from the event. Guests at the launch party enjoyed refreshments and a DJ set as they tried out the Ekaya x Wellbeing Nutrition collaboration. 

Guests at the event tried specially created ‘glow-boosting tonics’ which were paired with Ekaya’s sarees and fusion style clothing. Designed to mix fashion with wellbeing, the immersive event also shared information and promoted networking. 

Ekaya has explored numerous collaborations over the years and joined forces with both women’s ready to wear label 431-88 by Shweta Kapur and homeware brand Objectry in January this year. The brand has also partnered with designers and creatives including Anu Merton, Aulerth Opaline, and Kunal Rawal among others, according to its website. 

Working with a community of over 10,000 Indian weavers, Ekaya describes itself as India’s “first handloom luxury brand.” The label is a fourth generation family business originating in Banaras and specialises in Banarasi handlooms.