Drip Project’s fragrance brand Metaman names KL Rahul as brand ambassador

Men’s jewellery brand Drip Project has named celebrity cricket player KL Rahul as brand ambassador for its premium fragrance brand Metaman. The business has also onboarded Rahul as an investor.

“These are areas I’m truly passionate about,” said Metaman’s new brand ambassador KL Rahul in a press release. “That’s why I’m involved in health, wellness, sports, and fashion- these have always interested me. I’ve chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it’s been enjoyable to explore something outside of cricket, and I’ve really enjoyed it so far.”
 
Harsh Maskara and Anil Shetty launched Metaman in 2022 as a men’s jewellery brand. In 2023, the business acquired Gen Z focused jewellery brand Drip Project and had now reimagined Drip Project’s fragrance offering as ‘Metaman’ to best fit in the brand universe. With Rahul promoting the line, Drip Project aims to connect with new customer groups across India.
 
“KL has been an investor in Metaman Brands Private Limited and The Drip Project from the beginning,” said Metaman by Drip Project’s co-founder Harsh Maskara. “Seeing the growth we’ve made over the past two years since he invested- from starting at zero to reaching where we are today- he’s been part of the journey. When I introduced the idea of expanding The Drip Project into the fragrance market and re-launching Metaman, he showed immediate interest. The fragrance is something very close to his heart; he’s always picking up perfumes at duty-free shops while travelling, which resonated with him. After numerous endorsements, he wanted to create something of his own, making this the perfect opportunity.”