DLF Malls reports 35% increase in customer footfall (#1681830)

Mall operator DLF Malls has seen its customer footfall levels increase by 35% over the past year as the business focuses on engaging experiences and curated zoning. The business is also increasingly harnessing AI to boost operational efficiency and connect with shoppers.

“Over the years, we’ve learned that today’s consumers don’t just seek a transactional retail experience; they want to be engaged and entertained,” said DLF Retail’s senior executive director and business head Pushpa Bector, Indian Retailer Bureau reported. “At DLF Malls, our focus has always been on creating destinations that inspire and delight, while staying ahead of evolving market trends.”
 
DLF Malls has rolled out numerous technologies to elevate the shopping experience such as its integration of WhatsApp Marketing into its arsenal. With this new service, shoppers can begin their retail journey before stepping foot in the mall and can avail a number of personalised services.
 
“Technology is the backbone of our strategy,” said Bector. “Our Smart Parking system reduces congestion and offers real-time guidance to available spots. Coupled with valet services, it optimises resources and enhances convenience. Additionally, digital directories help customers easily navigate stores and amenities.”
 
The business continues to open new stores across its malls and is focusing on direct to customer labels for growth. DLF Malls’ shopping centres include DLF Avenue, DLF Mall of India, and DLF Promenade among others.