Disney Consumer Products partners with Indian brand for Captain America merchandise

Disney Consumer Products India has partnered with 22 leading Indian brands across categories for an array of themed merchandise ahead of Marvel Studios’ ‘Captain America: Brave New World’ release on February 14.

The merchandise from top brands like Axor, Bata, Being Human, The Souled Store, Bewakoof, Welspun among others includes apparel, accessories, footwear, home, deodorant, and more.

Being Human collection features t-shirts, polos, shirts, denim jackets, and jeans detailed with Captain America’s signature imagery and motifs.

The Souled Store lineup includes t-shirts, sneakers, and a backpack while Bewakoof has launched graphic tees and oversized sweatshirts.

Commenting on the collaborations, Priya Nijhara, director of Disney Consumer Products India in a statement said, “Marvel’s popularity has grown tremendously over the last decade, evolving from a fandom into a pop culture phenomenon. Captain America’s innate courage and resilience speaks to people everywhere and our diverse lineup of collaborations only reflects fans’ eagerness to embrace the franchise into their lifestyle.”

The Captain America merchandise will be available for purchase on e-commerce stores and retail outlets of the respective brands.