Dior will head to Rome for 2026 cruise collection show (#1682082)

Dior will stop over in Rome next spring. The star label of French luxury group LVMH has revealed the destination for its next cruise collection show. After events in Athens, Seville, Mexico City, and in Edinburgh this year, Dior will present its Spring 2026 cruise collection on Tuesday May 27 2025 in Rome.

Maria Grazia Chiuri, creative director of Dior’s womenswear collections, has chosen “her home-town and the city closest to her heart as the captivating venue for Dior’s cruise collection show,” the label stated in a brief note, without revealing where exactly the event will take place. Rome’s choice was simply defined as “a symbolic ode to the powerful, perpetually reinvented cultural ties that have united Italy and the house since its foundation.”

With Dior’s announcement, Italy has once again proved a leading destination for next spring’s shows. Like Dior, Chanel too has chosen Italy to unveil its cruise collection, which will show on April 29 2025 by Lake Como. The same for Gucci, the Kering-owned Italian luxury label, which will return for the occasion to its own birthplace, Florence, with a show on May 15 2025, and for Max Mara, which picked Naples to hold the Max Mara Resort experience 2026, as well as a runway show, both scheduled for June 16-17 2025.

In these troubled times, with luxury goods sales slowing down significantly, Italy is the ideal destination for luxury labels. It can provide a sublime setting for cruise collection shows, while allowing labels to reduce their investment, compared to the sums they used to spend in the past to jet their guests off to the four corners of the world, or to exotic destinations.