Global luxury brand Dior has opened a beauty, perfume, and skincare store in Bengaluru. Located in the metro’s Phoenix Mall of Asia in Yelahanka, the store also offers personalised services.
“The wait is over,” announced Phoenix Mall of Asia on Facebook. “Dior is now open on the upper ground floor at Phoenix Mall of Asia. Discover exclusive and flagship collections tailored just for Bangaloreans. Elevate your style with Dior’s timeless elegance.”
The store has segments for its classic perfumes including Miss Dior and J’Adore for women and Sauvage for men among others. With an open façade and large digital screen on the back wall, the modern style store has an open plan layout which is designed to mix technology with personal connection.
“We are thrilled to share that Dior, Fragrances and Beauty is now operational at Mall of Asia,” wrote Phoenix Mall of Asia’s general manager of leasing Tanul Bheda on Linkedin. Dior now counts four beauty and fragrance stores in India with its other three located across Mumbai and New Delhi.
French fashion designer Christian Dior established his eponymous brand in 1946 and the label made its entry into the Indian market in 2006 with the launch of a clothing store in New Delhi. The business is currently chaired by LVMH head Bernard Arnault.
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