Dior names Rosalia and Louis Garrel as new ambassadors

Dior has named two new ambassadors for the house, Mexican singer Rosalia and France’s hippest young actor Louis Garrel, in a week where Dior is dominating the red-carpet news cycle at Cannes.
 

The Paris based house also unveiled a new ad campaign for its iconic Lady Dior handbag, starring Rosalia, a Grammy Award winning singer songwriter.
 
Shot by Collier Schorr in both color and intense black and whites, the campaign captures Rosalia in an intimate setting, only adorned with a microphone and a piano.

“Paying tribute to live performance and the passionate connections between fashion, stage, and music – the multitalented Spanish singer is unveiled, sublimely radiant,” notes Dior in a release.
 
Back in January, Rosalia rocked up at the front row of Dior’s couture show in Paris, channeling her signature Motomami style, attired in an all-black ensemble from Dior – cropped puffer, roll neck sweater, jersey maxi skirt and mechanic’s boots. And, bien sur, carrying a Lady Dior black matelassé bag.
 
“An art of pared-down purity that underlines the architectural silhouette of the exceptional bag, a timeless object of desire. Its leather – matte or patent – stitched with the lines of the emblematic cannage pattern, with its precious finishes, expresses the unique savoir-faire of the House’s Ateliers,” noted Dior, whose women’s creative director Maria Grazia Chiuri has revisited the bag season after season in multiple unprecedented variations.
 

In a related move, the LVMH-owned house named Garrel as the new ambassador for menswear fashion at Dior.
 
A multi-talented screenwriter, director and actor, Garrel has a long fashion connection, having played the part of playboy and paramour Jacques de Bascher in Bertrand Bonello’s 2014 biopic Saint Laurent. In a career of over 50 movies, Garrel has shown great reach, from playing philosophy tutor Friedrich Bhaer in Little Women, to Louis XIII in last year’s version of The Three Musketeers.
 
Garrel, Dior said, “will embody the spirit and singularity of the Dior allure – reinvented each season by Kim Jones, artistic director of men’s collection – with its irresistible, timeless charm. A fascinating encounter of daring and creativity.”
 
Garrel was in Cannes this week, for the premiere of his latest film, The Second Act, the opening film in the international festival. Where the star fashion look so far has been a Dior couture creation, an embroidered beige tulle dress worn by another global ambassador of the marque, Anna Taylor-Jones.