Designer Ravi Bajaj launches wedding wear label Aurum (#1682507)

Fashion designer Ravi Bajaj launched his new luxury wedding wear label Aurum with a fashion show in collaboration with T & T Motors at DLF Emporio in New Delhi.

The label showcased its collection that included suits, sherwanis in menswear and lehengas, gowns, sarees in womenswear. It was paired with jewellery from its official partner Rose.

Commenting on the launch of the new label, Ravi Bajaj in a statement said, “Aurum is a comprehensive wedding wear label. We’re not just about the bride and groom; we’re catering to the entire wedding celebration.”

The designer had recently refurbished its boutique at the DLF Emporio and expects sales to pick up during the wedding season with the launch of his new label.

Saurabh Bharara, head of DLF Luxury Malls added, “Our partnership has been a cornerstone of DLF Emporio’s success. The launch of Aurum at the revamped flagship store is a testament to our dedication to offering our exclusive clientele the finest in luxury.”

The newly launched label will be available for purchase at Ravi Bajaj’s stores.