Deconstruct secures Rs 65 crore in funding round

Deconstruct, a science-backed skincare brand has raised Rs 65 crore ($7.5 million) in a funding round led by L’Oréal’s VC fund Bold, along with V3 Ventures and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in the funding round.

The company will utilise the funds to expand its retail presence and diversification of its product portfolio by entering new categories.

Additionally, it aims to enhance its distribution network by increasing its presence on quick commerce platforms.

Commenting on the funding, Malini Adapureddy, founder of Deconstruct in a statement said, “This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision. We have always built our products with the vision that effective skincare need not be irritating, and getting customer love for the exact same reason has been incredibly rewarding.”

“Over the past year, we’ve helped 2 crore+ beginners start their skincare journey in the most remote pin codes. This funding empowers us to singularly focus on building highly effective yet gentle products,” she added.

Deconstruct retails its products through its website as well as popular beauty marketplaces such as Nykaa, Amazon, Myntra, Flipkart, Foxy, among others.