Dabur enters talcum powder category, names Ranbir Kapoor as brand ambassador

Dabur India, a personal care company has entered the talcum powder category with the launch of its new brand ‘Cool King Icy Perfume Talc’.

Bollywood actor Ranbir Kapoor as the signed as the brand ambassador to endorse its newly launched brand.

Commenting on the launch, Abhishek Jugran, executive vice president marketing at Dabur India in a statement said, “We are thrilled to strengthen our personal care category with the launch of Cool King Icy Perfume Talc. We believe that our consumers will love this new cooling sensation and enjoy the benefits of this talcum powder. We are very excited to welcome Bollywood youth icon Ranbir Kapoor into our Dabur family. His charisma and relatable personality will help us connect with our target audience and further strengthen the brand’s positioning.”

Ranbir Kapoor added, “I’m delighted to be a part of the Dabur family and to represent Cool King Icy Perfume Talc. In this hot weather, staying fresh and cool is essential, and this talc does just that with its innovative cooling formula. I’m confident that consumers will love the refreshing experience it offers and make it a part of their daily routine.”

Cool King Icy Perfume Talc has been launched in two sizes: a jar containing 24 pieces of 18g each priced at Rs 240 ($3) and a 100g pack priced at Rs 105. It will be available across all retail outlets nationwide.