D2C kidswear brand Plan B raises funds from JIIF, others

Direct-to-consumer (D2C) kidswear brand Plan B has raised an undisclosed amount from Jito Incubation and Innovation Foundation (JIIF), Ah Ventures and angel investors.

The brand will utilise the funds to enhance its market presence, expansion of product range, marketing, talent acquisition, and product development.

Commenting on the investment, Rajat Mehta, chairman of JIIF in a statement said, “Plan B is redefining the children’s innerwear market by emphasizing quality and exceeding expectations of both parents and children. Their understanding that comfortable clothing enhances a child’s well-being gives us confidence that investing in a brand dedicated to meeting children’s needs is a smart choice.”

Sneha Raisoni, co-founder of Plan B added, “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritised quality, design and fit. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents.”

Founded by Sneha Raisoni and Vaidehi Shah, Mumbai-based Plan B offers clothing for children aged 6 months to 16 years. The brand operates through its website and major online marketplaces.