High street commercial project Spectrum@Metro has added sports apparel and lifestyle brand Cult.fit to its roster along with Haldiram’s and Xero Degrees. The new Cult.fit store measures 10,600 square feet and caters to active men and women.
“We are thrilled to welcome renowned brands like Haldiram’s, Cult.Fit, and Xero Degrees to our ever-growing family at Spectrum@Metro,” said Spectrum@Metro’s vice president of sales and marketing Ajendra Singh in a press release. “These additions reflect our commitment to curating a diverse and enriching experience for our visitors. As we continue to expand and innovate, our goal is to make Spectrum@Metro the go-to destination for families and individuals seeking the perfect blend of shopping, dining, and entertainment in the NCR region.”
Located in Noida’s Sector 75, Spectrum@Metro aims to cater to the whole family and serve shoppers across Noida, Greater Noida, Ghaziabad, and Delhi. By opening in the shopping centre, Cult.fit aims to tap into the mall’s footfall and reach more shoppers offline.
Mukesh Bansal and Ankit Nagori launched Cult.fit in 2016 to promote fitness and health in India and make it more accessible to the general public. The business was valued at $1.5 billion in 2021 following a $145 million funding round which was led by Zomato. The business is eyeing an initial public offering and is focusing on profitability as it gets ready to go public.
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